"But We’ve Always Done It That Way" — Time to Rethink, Refine, and Reevaluate

"But We’ve Always Done It That Way" — Time to Rethink, Refine, and Reevaluate

If you’ve spent even a day in the cruise industry, you’ve undoubtedly heard the phrase: “But we’ve always done it like that.” It’s tossed around like a badge of honor, a comforting mantra that nods to tradition and stability. But here’s the thing - just because something has always been done a certain way doesn’t mean it should be. And, in an environment as fast-paced and ever-evolving as a cruise ship, it’s often the quickest path to inefficiency, frustration, and wasted effort.